Transitioning Societies

What are Transitioning Societies?

The ongoing growth of the global middle class is “a historical shift not seen for 150 years”1. And almost 90% of the next billion entrants into the middle class will be in Asia2. This significant demographic shift is likely to bring a consumption boom in the developing world, as consumption patterns move from fulfilling basic needs to more aspirational purchases.

What do Transitioning Societies mean for investors?

The value of investments may fall as well as rise and you may not get back the full amount invested.
This demographic growth is mirrored by potential opportunities for investment growth. Equity investors can look to companies serving the changing consumption patterns of societies across frontier, emerging and developed markets – from healthcare companies providing access to medicines, to infrastructure projects connecting people and societies. 


All investments involves risks, including the loss of capital.

1. UN 2013
2. Brookings institute 2017

*Ageing & Lifestyle – World Population Ageing, United Nations, 2015
*Connected Consumer - AXA IM, Bank of America Merrill Lynch as at October 2019 
*Automation - IFR World Robotics Report 2017, latest available data as of March 2018
*CleanTech – Clean tech market to exceed 3 trillion by 2025, Climate Action, 13 September 2012
*Transitioning Societies - UN, correct as at March 2018

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